Privacy Policy
Last Updated: May 2026
Introduction
Bumpology is a trading name of The Phlebotomy Centre Ltd (“we”, “our”, or “us”).
The Phlebotomy Centre Ltd is the legal entity responsible for collecting and processing your personal information when you use the Bumpology website or book an appointment with us.
This Privacy Policy explains how we collect, use, store, and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who We Are
Bumpology
A trading name of The Phlebotomy Centre Ltd
Registered Office: Bolton, Greater Manchester, United Kingdom
Website: bumpology.co.uk
Email: hello@bumpology.co.uk
Throughout this Privacy Policy, references to “Bumpology”, “we”, “our”, and “us” refer to The Phlebotomy Centre Ltd trading as Bumpology.
What Information We Collect
We may collect and process the following categories of information:
Personal Information
Full name
Date of birth
Address
Email address
Telephone number
Pregnancy and Medical Information
Gestational age
Relevant medical and pregnancy history
Information provided on consent forms and questionnaires
Appointment Information
Booking details
Payment information
Attendance records
Ultrasound Records
Ultrasound images and related notes
Website Usage Data
IP address
Browser information
Device type
Cookies and analytics data
How We Collect Your Information
We collect information when you:
Visit our website
Complete contact forms
Book an appointment
Submit consent and medical history forms
Contact us by email, telephone, or social media
Attend an appointment
How We Use Your Information
We use your information to:
Manage appointments and bookings
Process payments and refunds
Provide non-diagnostic pregnancy ultrasound services
Maintain accurate clinical records
Communicate with you about your appointment
Respond to enquiries
Comply with legal and regulatory obligations
Improve our services and website
Legal Basis for Processing
We process your personal information under one or more of the following lawful bases:
Performance of a contract
Compliance with legal obligations
Legitimate interests
Explicit consent where required
Provision of health-related services
Sharing Your Information
We do not sell your personal information.
We may share your information with trusted third parties where necessary, including:
Appointment and practice management providers (such as Zanda)
Payment processors
IT and website providers (such as Squarespace)
Professional advisers
Regulatory authorities where legally required
All third parties are required to process your information securely and lawfully.
Payment Information
Payments are processed securely through third-party payment providers. We do not store full payment card details on our systems.
Storage and Security
We take appropriate technical and organisational measures to protect your information against unauthorised access, alteration, disclosure, or destruction.
Information is stored securely using encrypted and password-protected systems.
Retention of Records
We retain personal and clinical records for as long as necessary to fulfil the purposes for which they were collected and to comply with legal, regulatory, and insurance requirements.
Retention periods may vary depending on the nature of the information and applicable professional guidance.
Your Rights
Under UK data protection law, you have the right to:
Access your personal information
Correct inaccurate information
Request erasure where appropriate
Restrict processing
Object to processing
Request transfer of your data
Withdraw consent where consent is relied upon
To exercise your rights, please contact us using the details below.
Cookies
Our website uses cookies to improve functionality and analyse website performance.
You can control cookie settings through your browser and via our website cookie banner.
For more information, please see our Cookies Policy.
Third-Party Services
Our website and booking systems may link to or use third-party services including Squarespace, Zanda, payment processors, and analytics providers. These services maintain their own privacy policies.
Third-Party Services
Our website and booking systems may link to or use third-party services including Squarespace, Zanda, payment processors, and analytics providers. These services maintain their own privacy policies.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legal requirements or our services. The most recent version will always be published on our website.
Contact Us
If you have any questions about this Privacy Policy or how your information is handled, please contact:
Bumpology
Trading name of The Phlebotomy Centre Ltd
Bolton, Greater Manchester, United Kingdom
Email: hello@bumpology.co.uk
Phone: 01204867713
Complaints
If you are unhappy with how we handle your personal information, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).